THE ROLE OF CHARACTER IN IMPROVING BUSINESS ETHICS COMPLIANCE IN E-COMMERCE

MAWARNI, ANGGILAH (2024) THE ROLE OF CHARACTER IN IMPROVING BUSINESS ETHICS COMPLIANCE IN E-COMMERCE. THE ROLE OF CHARACTER IN IMPROVING BUSINESS ETHICS COMPLIANCE IN E-COMMERCE.

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Abstract

This research discusses the relationship between individual character and adherence to business ethics in the e-commerce sector, focusing on the importance of character building as a key factor in creating an ethical and sustainable business. Consistently applied business ethics make a great contribution to the reputation, consumer loyalty, and sustainability of e-commerce companies. Characters such as honesty, integrity, and responsibility have a significant role in ensuring compliance with ethical principles, which is increasingly important amid the fierce competition and rapid growth of the e-commerce sector. Using a literature review method, this article also highlights the challenges in ethical practices on digital platforms and provides strategic recommendations for companies to integrate character education in their business operations. The findings of this research are expected to be the basis for further development regarding the role of ethics and character in digital businesses that continue to grow.

Item Type: Article
Uncontrolled Keywords: character, business ethics, e-commerce, compliance
Subjects: A General Works > AS Academies and learned societies (General)
H Social Sciences > HB Economic Theory
Divisions: Fakultas Agama Islam > Ekonomi Syariah
Depositing User: hafidz khoirul umam
Date Deposited: 05 Nov 2024 05:08
Last Modified: 05 Nov 2024 05:08
URI: http://repository.unisda.ac.id/id/eprint/3552

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