Wati, Elis Zunita Anzar (2024) DIGITAL MARKETING STRATEGIES FOR E-COMMERCE: ATTRACTING CUSTOMERS AND INCREASING LOYALTY. DIGITAL MARKETING STRATEGIES FOR E-COMMERCE: ATTRACTING CUSTOMERS AND INCREASING LOYALTY.
![[img]](http://repository.unisda.ac.id/style/images/fileicons/text.png) |
Text
DIGITAL MARKETING STRATEGIES FOR E-COMMERCE ATTRACTING CUSTOMERS AND INCREASING LOYALTY.pdf Download (306kB) |
Abstract
This article discusses the importance of a deep understanding of various digital marketing strategies and their impact on customer loyalty in the e-commerce sector. Although techniques such as SEO, social media marketing, and email marketing are widely used, there is still limited understanding regarding the specific impact each strategy has on customer loyalty. This article identifies that data analytics plays a critical role in understanding customer behavior, enabling e-commerce businesses to optimize their strategies for customer retention. Additionally, this article highlights the importance of personalization and customer engagement in strengthening customer relationships. Data analytics technology is proposed as an important tool for increasing the effectiveness of marketing campaigns and maximizing ROI. However, challenges remain regarding the comprehensive integration of this technology in e-commerce marketing strategies. By understanding market trends and adapting to technological changes, businesses can maintain relevance and competitiveness in a dynamic marketplace. Thus, further research into personalization, customer engagement, and integration of analytical data is needed to create satisfying shopping experiences and increase customer loyalty.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Digital marketing, customer loyalty, e-commerce, analytical data, marketing strategy |
| Subjects: | A General Works > AC Collections. Series. Collected works H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Agama Islam > Ekonomi Syariah |
| Depositing User: | hafidz khoirul umam |
| Date Deposited: | 08 Nov 2024 03:41 |
| Last Modified: | 08 Nov 2024 03:41 |
| URI: | http://repository.unisda.ac.id/id/eprint/3553 |
Actions (login required)
 |
View Item |
