PRASETYO, DIAN FEBRI (2024) PENGARUH LOKASI, KUALITAS PELAYANAN DAN SUASANA CAFE TERHADAP KEPUTUSAN PEMBELIAN DI PANDAWA PONDOK KOPI LAMONGAN. Skripsi thesis, UNIVERSITAS DARUL ULUM LAMONGAN.
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Abstract
BThe purpose of this research is to determine the influence of location, service quality, café atmosphere partially and simultaneously on PT purchasing decisions. Pandawa Pondok Kopi Lamongan. This research uses quantitative research methods, the sample size is 100 respondents with multiple regression analysis using SPSS 25.0. The research results show that Location (X1) has a significant influence on purchasing decisions, Service Quality (X2) has a significant influence on purchasing decisions and Café Atmosphere (X3) also has a significant influence on purchasing decisions. the independent variables (Location X1, Service Quality X2, Cafe Atmosphere Meanwhile, the adjusted R Square value for Location X1, Service Quality X2, Cafe Atmosphere X3 as an influence of 0.720 or 72% on purchasing decisions, while the remaining 0.28 or 28% is influenced by other variables not examined in this research.
| Item Type: | Name Thesis (Skripsi) |
|---|---|
| Subjects: | A General Works > AC Collections. Series. Collected works |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | DIAN FEBRI PRASETYO |
| Date Deposited: | 05 Nov 2024 06:47 |
| Last Modified: | 05 Nov 2024 06:47 |
| URI: | http://repository.unisda.ac.id/id/eprint/3350 |
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